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Retain360° is a data and communications platform that helps automotive dealers manage customer relationships and retention programs. When you interact with the platform, we collect information that you and our dealer clients choose to provide, such as your name, email address, mobile phone number, postal address, preferred dealership, vehicle details, and communication preferences.
We also collect certain information automatically when you use the site or services. This may include device identifiers, browser type and settings, log data, IP address, usage data about how you access and use the platform, and information collected through cookies, pixels, and similar technologies.
In addition, we may receive information about you from dealer clients, automotive partners, and service providers who use Retain360° in connection with their customer programs. This can include contact details, vehicle and ownership information, service history, and records of your interactions with their marketing and service communications.
The platform may also process information about how you engage with communications sent through Retain360°, including whether you open emails, click on links, view content, or respond to SMS and other messages related to your account, vehicle, or dealer.
We use the information we collect to operate, maintain, and deliver the Retain360° platform and related services to our dealer clients and their customers. This includes creating and managing user profiles, enabling communications about vehicles and services, processing requests, and providing features that support dealer retention programs.
We use information to personalize content and communications, to better align messages with your vehicle ownership lifecycle, service history, and stated preferences, and to provide analytics and reporting to dealer clients so they can understand and improve their customer relationships and marketing performance.
We also use information to provide customer support, communicate with you about your account or activity, send service notices, security alerts, and other important messages, and, where permitted by law and your preferences, send marketing and promotional communications on behalf of dealers and automotive partners.
In addition, we may use information to protect the security and integrity of the platform, to prevent fraud and abuse, to comply with legal and regulatory obligations, to enforce our agreements and policies, and for other business purposes consistent with this Privacy Policy.
Retain360° and our service providers may use cookies and similar technologies to operate the site and platform, remember your settings and preferences, help keep your session secure, and understand how you use our services over time.
We use analytics tools to measure and improve the performance of the platform and communications. These tools may collect information about the pages you visit, the features you use, the links you click, and your interactions with emails and messages sent through Retain360°. The information is used in aggregated or de-identified form where possible to help us understand trends and usage patterns.
Most web browsers allow you to manage cookies through your settings, and some third-party tools provide additional controls over certain tracking technologies. If you choose to disable or block cookies, some features of the site or platform may not function as intended or may be less tailored to you.
We may share information with dealer clients and automotive partners that use Retain360° to manage customer relationships. In these cases, information is shared consistent with the relationship you have with the dealer or partner and their own privacy practices and notices.
We share information with service providers and vendors that perform services on our behalf, such as hosting, data storage, analytics, messaging and communications providers, customer support, and other technical and operational services needed to deliver the platform.
We may also share information with professional advisors, regulators, and legal authorities when we believe it is necessary to comply with law, regulation, or legal process, to protect the rights, property, or safety of Retain360°, our dealer clients, users, or others, or in connection with a corporate transaction such as a merger, acquisition, or sale of assets.
Mobile information and SMS consent are not sold or shared with third parties or affiliates for their marketing purposes. We do not sell your mobile number or SMS opt-in status for independent third-party advertising campaigns.
Retain360° and our dealer clients may use SMS and text messaging to communicate with you about service appointments, vehicle status, account activity, security alerts, and other service-related updates. Depending on your preferences and applicable law, you may also receive marketing or promotional messages related to vehicles, service offers, or retention programs.
Where required, you provide express consent before receiving marketing SMS messages. You can manage your SMS preferences directly with the dealer or through tools made available as part of the messages or platform experience. Mobile information and SMS consent are not sold or shared with third parties or affiliates for their marketing purposes.
We use commercially reasonable technical and organizational measures designed to help protect personal information processed through Retain360° against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. These measures include administrative, technical, and physical safeguards appropriate to the nature of the information and the risks of processing.
However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security, and you are responsible for using strong, unique passwords, keeping your account information confidential, and taking reasonable steps to protect your devices and access to the platform.
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including providing the platform and services, supporting dealer retention programs, maintaining business records, and meeting legal, accounting, or reporting requirements.
Retention periods may vary depending on the type of information, the nature of our relationship with you or the dealer client, and applicable legal obligations. Where appropriate, we may anonymize or aggregate information so that it no longer identifies you, in which case we may use that information for legitimate business purposes without further notice.
Depending on your location and the nature of your interactions with Retain360°, you may have certain rights in relation to your personal information. These may include rights to request access, correction, update, or deletion of certain information, or to object to or restrict certain types of processing.
You may also have the right to withdraw consent where we rely on consent for processing, including for marketing communications such as promotional emails or SMS. Withdrawing consent will not affect the lawfulness of processing based on consent before it was withdrawn and may limit access to certain features or services.
You can manage many communication preferences by using the links or instructions provided in emails or SMS messages, such as unsubscribe or STOP commands, or by contacting the relevant dealer or Retain360° through available support channels. Even if you opt out of marketing messages, we may still send you non-marketing communications related to your account, vehicle, or use of the services.
The Retain360° platform and services are not directed to children under 13 years of age, or to any younger age as defined by applicable local law. We do not knowingly collect personal information from children through the platform or on behalf of dealer clients.
If we learn that we have collected personal information from a child contrary to this policy or applicable law, we will take appropriate steps to delete the information or to obtain any required parental or guardian consent. If you believe we may have collected information from a child, please contact us using the methods described below.
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the “Effective date” at the top of this page and, where appropriate, provide additional notice through the platform, by email, or by other reasonable means.
Your continued use of the platform or services after an updated Privacy Policy has been posted or communicated indicates your acceptance of the changes. We encourage you to review this page periodically to stay informed about our privacy practices.
If you have questions or concerns about this Privacy Policy or how Retain360° handles personal information, please contact us through the Contact form on retain360.ai. Using the Contact form on retain360.ai is the primary way to reach us regarding privacy-related inquiries or requests.
A Dealer First Automotive Solutions platform.